An online store, a content project, a mono-brand website, etc. – everyone will have their own promotion strategy.
To form a strategy, it is important to understand how competitive the subject of the site is, what is the size of the search engine core of queries, whether there is a pronounced seasonality, etc.
For example, it is impossible to quickly promote a new website based on popular competitive commercial queries. It is also necessary to take into account the features of different search engines.
For example, the site has been redesigned in the past and the page addresses have changed, but redirection from old addresses to new ones has not been configured — this may negatively affect its position in search engines and search traffic.
Whether it corresponds to the structure of search demand, whether significant alterations are needed.
It is useless to try to promote a site based on geo-dependent queries not in your region. It may be necessary to divide the site into separate regional subdomains or correct the registration of all addresses of your organization in Google. The directory is to ensure the correct binding of the site to the regions.
Considering that search engine optimization is a complex and in-depth study of all factors affecting ranking, we choose a search engine promotion strategy based on our practical experience. We write a lot of high-quality content for your site, develop technical recommendations so that the search engine robot passes through all pages, analyze your traffic, offer ways to increase conversions, post high-quality external links, analyze your competitors.