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Preparation before starting work is one of the most important stages. It is necessary to assess the general state of the client’s Internet marketing, determine goals and objectives, target audiences of users for whom the future landing page is intended, study the specific environment and activities of colleagues on the shop floor, analyze market offers and develop a unique one for your business.
It is necessary to highlight all the advantages of the business, find points of differentiation from competitors, create elements responsible for brand credibility, present all the information in clear language, arrange the blocks on the page in the right sequence, highlight only the really important.
When developing a design, you need to take into account the context of the topic. For a metal sales company, excessive creativity will only play to the detriment. The site should be fairly conservative. Conversely, for the host of the holidays, the landing page should not be dull and faceless. The design should encourage you to perform a targeted action on the site.
Good landing pages must meet all standards of the web development industry:
– direct and non-sprawling layout on all browsers;
– high download speed;
– correct display on all devices, from widescreen monitors to mobile devices;
– all elements of the site should work exactly as the user expects.
The agency’s willingness to take on the whole complex of Internet marketing, and not a separate tool, thereby to conduct analytics and optimize all customer communications on the Internet, to be responsible for the final result, and not an intermediate KPI.
